The tyranny of too much choice

Decision fatigue and the prison of option overload

Hello! This is Leyla from A Day Well Spent, a newsletter seeking pathways to more purposeful living.

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250 dishes - what’s your order?

Last week I spent a few days in New Jersey in the USA for a family wedding. One morning a group of us decided to head to the local mall to a branch of The Cheesecake Factory for brunch. 

For those uninitiated with this American institution, whilst The Cheesecake Factory will happily sell you a fat slab of cheesecake (choose from 40 flavours topped with two peaks of squirty cream), contrary to what the name suggests, it is neither a factory nor does it solely churn out cake. Most disappointingly of all, it has no relation to Charlie’s chocolate factory.

The Cheesecake Factory is in fact a fully fledged restaurant chain with 219 branches and my first experience of it was a ride.